MARKET OVERVIEW

Multiple products, worth billions of dollars, are presented every year at a large number of exhibitions which attract tens of thousands of manufacturers and millions of buyers.

However, there is a definite need to facilitate the current method of doing business around the shows - in order to make the experience more productive for exhibitors, visitors and event organizers.

The exhibition industry in China is by far the largest in the world, with no country coming close to the scope of this gigantic market.

China is the greatest manufacturer of 'daily products', and the economy is dependent on its ability to continue to attract buyers/visitors from all over the world.

The government and the private sector in China has set up thousands of exhibitions, with some being local and others as subdivisions of international shows.

Just to get an idea of the scope of the market, a large scale show can include more than 100,000 visitors for a three-day event, while buyers need to cover about 15,000 exhibitors.

What does this effectively mean?

• Each buyer needs to efficiently cover about 1000 suppliers in his vertical in three days and to source them effectively
• Each supplier can potentially meet with several thousands of buyers in order to ascertain their requirements
• Each organizer must better understand the buyers’ needs (hundreds of thousands of them), while in parallel satisfy the exhibitors’ marketing investments

As veteran attendants of exhibitions in the Far East, the founders of ExpoBee Inc. identified a vital market need for overcoming the many obstacles involved in doing business around the world: scale of show and efficiency, different standards, comparison tools, language barriers, trust barriers, as well as verbal and written comprehension at all stages of the business process. Combine this with the fact that many exhibitors in China do not possess a passport and are incapable of travelling to do business abroad, and it is apparent just how dependent suppliers are on the success of each show to survive. On the visitor side, great amounts are spent on travel, accommodations and the additional costs involved in the traditional exhibition model, such as delivering and shipping enormous amounts of printed information, hiring translators and assistants, and wasting hours of precious time sorting through information manually.

This brings into play the digital world. The Internet has introduced a new and effective channel for doing business. While buyers still want the "touch and feel" experience, they also would greatly benefit from better integration of digital online capabilities to boost business.

On the exhibitor/supplier side, often it is difficult to produce up-to-date marketing materials that are relevant for the specific show and for targeting specific visitors of that show. They invest many resources to exhibit - all in the hope of attracting qualified new customers that suit what they have to offer. Wouldn't it be game-changing to be able to create online brochures and promotions targeted at the relevant buyers?